Top 5 Reasons To Post On Social Media

We talk to potential clients all the time who question if there’s a genuine need for their business to be active on social media. Of course, you know our answer;) YES! 

Imagine searching Facebook for a product or service, and you’ve narrowed the choices down to two businesses. One posts daily, providing interesting and current content. The other hasn’t posted since 2017. Who would you choose?

If you truly understand all of the great reasons why social media can be one of your greatest marketing tools, it will also help you direct your online image. This brand awareness will help keep you at the forefront of your industry and in the minds of prospective clients.

Still not convinced? Here are our top 5 reasons your business needs to post on social media:

1.   Education – The more a client knows, the better decision they can make. Most industries can easily create a list of their client’s most common mistakes or information they wished all of their customers knew before beginning a project. Well, here’s your chance! If you share helpful hints, educational articles, and mistakes to avoid, you’re eliminating miseducation right from the start.

2.   Authority – Why should people pick your business? Because you know the most! Posting useful information regularly shows followers how well you know your industry. This gives people confidence that they’re making the right choice when doing business with you. And when you put their minds at ease, people are much more likely to sit back and let you do your job.

3.   Advertise – How else will anyone know about your business unless you tell them? List your services, promote specials, tell followers everything they need to know about what your company does. Include details like contact information, hours of operation, client testimonials, and pics of past projects in your social media posts.

4.   Entertain – Make sure to have a little fun! Industry jokes, interesting quotes, and compelling videos all make for great content. Think that real estate joke is a wasted post? Think not! If you check analytics, you’ll often find the entertaining content is what people engage with the most. And isn’t the whole point of social media to be social?

5.   Engage – Social media allows you to reach and interact with thousands (and sometimes millions) of people you would never be able to reach otherwise. Friendly banter, consumer questions, and instant feedback have elevated online marketing to a whole new level. Embrace the engagement.

We could go on and on. Social media has completely changed the playing field when it comes to online marketing and business promotion. Endless tools and tricks are at your disposal, and there are more advancements every day. What an exciting time to be in business!

Three Ways to Keep Your Social Content Fresh

By JAMIE JOHNSON • October 31, 2025
One of the most challenging parts of social media is the continuous need for new and creative content to share. If you’re feeling a little uninspired (and overwhelmed), you’re not alone! Whether your feed feels repetitive, engagement has dipped, or you’re simply running out of ideas, keeping your social media strategy fresh is essential to staying relevant and building real connections. Luckily, we’ve got some simple strategies to incorporate that will prevent your feeds from feeling stale. Here are three ways to keep your content feeling fresh: Repurpose Content Repurposing isn’t just repeating; it’s utilizing content in a new way so it works harder for you. Take your top-performing post from the last few months and turn it into something new. Try: A Reel that highlights the same message visually A carousel that breaks it down into steps or tips A quote graphic that pulls out a key takeaway When done thoughtfully, repurposed content keeps your core message consistent while still offering something new to your audience. Don’t let your most well-received posts end up in social media purgatory. Observe your analytics periodically to determine which content is trending with your followers, and then reuse it to your advantage. Also, remember that not everyone sees a post the first time, so it may reach new potential customers the second. Refresh Your Look When was the last time you updated your font and color scheme? You don’t need a full rebrand to make an impact. Small adjustments like updating your brand colors, incorporating a new font, or using new photo filters can make your content feel fresh without losing consistency. Collaborate with Others Collaborations expose your social channels to new audiences and potential new customers. Think partnerships with other local businesses, joint giveaways, or even simple shoutouts. These connections increase visibility while building community and credibility.  Oh, and did we mention it’s FREE? Final Thoughts If you find yourself running out of inspiration, start by listening to your audience more. Chances are, your next great idea is already waiting for you in comments, DMs, and likes. Keeping your social content fresh isn’t about reinventing the wheel; it’s about staying curious, creative, and connected. The more you experiment, the more you’ll discover what resonates. And as always, we’re here to help with any of your social media needs. You can reach us at jamie@officiallysocial.com.

How to Measure Your Social Media ROI

By JAMIE JOHNSON • September 29, 2025
Are you prioritizing the right metrics?

Does Your Small Business Need TikTok?

By Jamie Johnson • July 29, 2025
In recent years, TikTok has evolved from dance trends and viral challenges into a powerful marketing tool. With over 1 billion monthly active users , TikTok has the pote ntial to help businesses of all sizes, especially those that are creative and looking to grow their reach. It also differs from other social platforms with its exceptional ability to reach viewers. Unlike other social media outlets, TikTok doesn’t just show content to followers. The simple way to reach new prospective clients gives businesses a huge advantage and allows for expansive marketing with a single video. So, could your small business benefit from TikTok? Here’s why it may. It can help grow your audience. TikTok’s user base is diverse and growing fast, including an eclectic mix of millennials, parents, professionals, and even baby boomers. The chances are high that your ideal customer is spending time on TikTok, so your business probably should be too. It allows for more creativity. TikTok rewards creativity, not perfectly polished content. Think real moments, business tips, behind-the-scenes peeks, product how-tos, or even humorous outtakes on what it’s like running your business. Here are a few more ideas to get you started: Share a day in the life at your business. Highlight customer stories or transformations. Show your product or service in action. Jump on relevant trends (with your own spin). Like other social media platforms, TikTok requires some strategic planning to make the greatest impact, but don’t stress too much. The more you share, the more you’ll see what interests your audience most. It helps build your brand. Branding on TikTok begins with your bio. Be creative and make each word count. From there, think about the tone and message you want your account to convey. Focus on similar themes for a cohesive look, and don’t be afraid to try different layouts and music. It’s ok to have a little fun while promoting yourself! It offers a solid ROI. TikTok can be a game-changer for visibility. Even accounts with small followings can go viral, thanks to the algorithm. It’s the ideal platform for businesses seeking to drive genuine conversions, increase website clicks, and boost product sales. If your business thrives on word-of-mouth, personality, or storytelling, TikTok can do all that (and more) at a lower cost than traditional advertising. TikTok continues gaining momentum with businesses of all sizes, making it a wise choice to add to your social media toolkit. For small businesses with a unique offering and a willingness to show up authentically, TikTok can be an incredible tool for growth. Looking to add TikTok to your business marketing? Email jamie@officiallysocial.com to get started. .