Your email list is quite possibly the most powerful marketing tool you have as a business owner. While social media algorithms change daily and accounts are blocked without reason, your email list remains constant. No one can mess with it, and no one can take it away from you. The ownership and control is yours.

It allows you to speak directly to the customer address them by name, and by a more segmented list. Because, more than likely, the people on your list are those you’ve done business with before or have expressed the desire to do business with you. It’s a warmer contact and a direct lead.

Newsletters marry together all three online platforms into one. Social media, blog, and newsletter. It delivers everything in a neat and expertly crafted package right to the inbox of your customers. 

What’s in a newsletter? We like to include:

• Welcome message: This is from the business owner and addresses the current state of things. It also gives an overview of what’s to follow in the newsletter. 
• Blog post: It should just be a snippet with a link to “read more” that brings the reader to your website. 
• Custom graphics: These can highlight a statistic, fact, helpful hint, or inspirational quote (or even an industry joke). 
• Current deal: Tell readers about current promotions, sales, coupon codes, or any call to action. 
• Footer: This should always include contact info and, of course, social media icons.

Officially Social will help you from beginning to end with your company’s newsletter. We’ll design a branded template that matches your website and arrange all of the content inside. We can even keep your contact lists updated and click “send” when everything is ready.