The Biggest Part Of Social You’re Probably Forgetting

You have exciting content, a calendar with great variety, and even a blog, but still not getting the results you want. If you can’t figure out the missing piece, the answer is likely quite simple. It all comes down to engagement.

 The biggest part of social media that most people forget is that it’s SOCIAL! It’s an exchange between people—a conversation. If you’re simply posting content and not checking for interaction and responding regularly, then you’re missing out on a valuable opportunity to grow your network. We know that seems like a no-brainer, but many people (especially busy business owners) neglect this part.

 We like to remind our clients that being social is actually FUN. It’s so rewarding to see your posts being shared and engagement increasing. Here are some easy ideas you can implement to show followers that you’re here for the conversation.

 ●   Respond to comments – Log in to each of your social accounts at least once a week and respond to comments. Make sure questions get answered and react to people who have taken the time to interact with you. It doesn’t have to be anything lengthy or complicated. Simple phrases can go a long way. Here are some of our favorites:

     o  Thank you for the kind words!

     o  Congratulations!

     o  What a great idea!

     o  Thanks so much for your feedback. I really appreciate it.

     o  So nice of you to say☺

●   Give thanks – In addition to thanking people for their comments, you can also thank them for interactions like shares and retweets. Acknowledging their efforts will go a long way, and they’ll be more likely to share in the future. 

 ●   Follow your followers – Especially in the beginning, the best way to keep your followers is to follow them back. Make it a standard response that when you get a notification on your phone that someone has followed you, go right onto their account and follow them back.

 ●   Pick up engagement – Spend time each week seeing what your followers are posting and like or comment on their posts. If a follower sees that you’re always liking or commenting, they’re much more likely to make an effort to engage with your posts. This is especially useful when you’re trying to nurture beneficial relationships for your business.

 ●   Sharing is caring – A good majority of your followers are there because you have common interests. So, it’s very likely that they’ll post something worth sharing with your followers once in a while. Pay it forward and share their posts on your feed as often as you can. Then, they’ll be sure to return the favor!

Three Ways to Keep Your Social Content Fresh

By JAMIE JOHNSON • October 31, 2025
One of the most challenging parts of social media is the continuous need for new and creative content to share. If you’re feeling a little uninspired (and overwhelmed), you’re not alone! Whether your feed feels repetitive, engagement has dipped, or you’re simply running out of ideas, keeping your social media strategy fresh is essential to staying relevant and building real connections. Luckily, we’ve got some simple strategies to incorporate that will prevent your feeds from feeling stale. Here are three ways to keep your content feeling fresh: Repurpose Content Repurposing isn’t just repeating; it’s utilizing content in a new way so it works harder for you. Take your top-performing post from the last few months and turn it into something new. Try: A Reel that highlights the same message visually A carousel that breaks it down into steps or tips A quote graphic that pulls out a key takeaway When done thoughtfully, repurposed content keeps your core message consistent while still offering something new to your audience. Don’t let your most well-received posts end up in social media purgatory. Observe your analytics periodically to determine which content is trending with your followers, and then reuse it to your advantage. Also, remember that not everyone sees a post the first time, so it may reach new potential customers the second. Refresh Your Look When was the last time you updated your font and color scheme? You don’t need a full rebrand to make an impact. Small adjustments like updating your brand colors, incorporating a new font, or using new photo filters can make your content feel fresh without losing consistency. Collaborate with Others Collaborations expose your social channels to new audiences and potential new customers. Think partnerships with other local businesses, joint giveaways, or even simple shoutouts. These connections increase visibility while building community and credibility.  Oh, and did we mention it’s FREE? Final Thoughts If you find yourself running out of inspiration, start by listening to your audience more. Chances are, your next great idea is already waiting for you in comments, DMs, and likes. Keeping your social content fresh isn’t about reinventing the wheel; it’s about staying curious, creative, and connected. The more you experiment, the more you’ll discover what resonates. And as always, we’re here to help with any of your social media needs. You can reach us at jamie@officiallysocial.com.

How to Measure Your Social Media ROI

By JAMIE JOHNSON • September 29, 2025
Are you prioritizing the right metrics?

Does Your Small Business Need TikTok?

By Jamie Johnson • July 29, 2025
In recent years, TikTok has evolved from dance trends and viral challenges into a powerful marketing tool. With over 1 billion monthly active users , TikTok has the pote ntial to help businesses of all sizes, especially those that are creative and looking to grow their reach. It also differs from other social platforms with its exceptional ability to reach viewers. Unlike other social media outlets, TikTok doesn’t just show content to followers. The simple way to reach new prospective clients gives businesses a huge advantage and allows for expansive marketing with a single video. So, could your small business benefit from TikTok? Here’s why it may. It can help grow your audience. TikTok’s user base is diverse and growing fast, including an eclectic mix of millennials, parents, professionals, and even baby boomers. The chances are high that your ideal customer is spending time on TikTok, so your business probably should be too. It allows for more creativity. TikTok rewards creativity, not perfectly polished content. Think real moments, business tips, behind-the-scenes peeks, product how-tos, or even humorous outtakes on what it’s like running your business. Here are a few more ideas to get you started: Share a day in the life at your business. Highlight customer stories or transformations. Show your product or service in action. Jump on relevant trends (with your own spin). Like other social media platforms, TikTok requires some strategic planning to make the greatest impact, but don’t stress too much. The more you share, the more you’ll see what interests your audience most. It helps build your brand. Branding on TikTok begins with your bio. Be creative and make each word count. From there, think about the tone and message you want your account to convey. Focus on similar themes for a cohesive look, and don’t be afraid to try different layouts and music. It’s ok to have a little fun while promoting yourself! It offers a solid ROI. TikTok can be a game-changer for visibility. Even accounts with small followings can go viral, thanks to the algorithm. It’s the ideal platform for businesses seeking to drive genuine conversions, increase website clicks, and boost product sales. If your business thrives on word-of-mouth, personality, or storytelling, TikTok can do all that (and more) at a lower cost than traditional advertising. TikTok continues gaining momentum with businesses of all sizes, making it a wise choice to add to your social media toolkit. For small businesses with a unique offering and a willingness to show up authentically, TikTok can be an incredible tool for growth. Looking to add TikTok to your business marketing? Email jamie@officiallysocial.com to get started. .