One of the biggest questions we hear from business owners is how they can grow their social media quickly. Many have been led to believe that social media growth equals success. Unfortunately, that isn't always the case!
It’s a common misconception that the bigger your following, the more credibility and sales you will have. Expanding your audience is important BUT the quality of that growth matters far more than the quantity. Anyone can pay for followers, but what matters is choosing your growth campaigns carefully; even better when they're done with the help of an industry expert.
With the right strategy, you can develop a meaningful, engaged community rather than chasing empty followers. Here are three rules we recommend following when creating growth campaigns for your social media channels.
Rule #1: Focus on Finding a Genuine Audience
We know that total follower count is a distracting number, but an engaged, loyal audience is what matters in the long run. Fake followers will only hurt your visibility, and the algorithms will not favor your content. A solid growth campaign should prioritize attracting your target audience—people genuinely interested in your brand who will interact, share, and like your posts.
Rule #2: Make Your Growth Campaign Intentional
Don’t be fooled by the promise of quick results and a quick following. If it sounds too good to be true, it probably is. Social media platforms make it easy to run campaigns, but there are disparities in effectiveness because rapid growth doesn’t always translate to value. It pays to be patient and strategic when building your audience. A bigger number that lacks any real connection will make finding your true followers harder.
Rule #3: Rely on Data
Data and analytics are a crucial point of any growth campaign. If you’re investing money for better results, you want to see the ROI. The key is to look past your follower count and focus on engagement rates (likes, comments, shares), external link clicks, and audience retention. These things will lead to long-term success rather than just a bunch of uninvested followers.
One more thing to remember is that boosting posts, while valuable and serving a purpose, is NOT a growth campaign. A proper growth campaign is a strategic effort to increase your following, engagement, and overall reach.
If this sounds like something your business could benefit from and you’d like to learn more, visit us at officiallysocial.com or email alison@officiallysocial.com anytime!