How to Boost Your Business With TikTok

TikTok reached new heights in recent years as viewers tuned in to watch videos on everything from dance challenges to illusionists “flying” through the air. But what started as a casual, entertaining platform has also turned into a marketing powerhouse.

In fact, TikTok raked in more than $2.3 billion in consumer spending at the end of last year, a 77% increase from 2020. With all this profit and exposure waiting to be claimed, you're missing out if you’re not actively using it for your business.

TikTok differs from its competitors in its ability to reach viewers. Unlike other social media outlets, TikTok doesn’t just show content to followers. The easy way you can reach new accounts gives businesses a huge advantage and allows for expansive marketing with a single video.

So, ready to take the plunge but not sure where to start? Here are five tips to get up and running in no time. 

1. Develop a Strategy: Like other social media platforms, TikTok requires some strategic planning to make the greatest impact. Start by scoping out your competitors. What are they doing that works well? What could be improved? Use them as inspiration to create a marketing plan tailored to specific customer needs.

You’ll also want to plan diversified content. Yes, dance videos are entertaining, but how-to’s, tutorials, and DIYs also do very well on TikTok. Focus on creating a balance that addresses the various interests and age groups of your audience.

2. Create a Brand: Branding on TikTok begins with your bio, where you have eighty characters to introduce your business. Be creative and make each word count. From there, think about the tone and message you want to convey. Focus on similar themes for a cohesive look, and don’t be afraid to try different layouts and music. It’s ok to have a little fun while promoting yourself!

3. Post Frequently: When building your brand and following through TikTok, experts agree that daily activity is essential. Why? The algorithms favor frequent posters, so keeping your page fresh and relevant, especially in the beginning, is a must.

You might think you don't have enough content to share daily, but you’d be surprised! Followers enjoy getting sneak peeks at daily routines, so even things that seem mundane to you might interest someone else. Also, take inspiration from influencers and industry leaders. Chances are you’ll have no trouble coming up with new ideas.

4. Use the Right Hashtags: Hashtags are a powerful search tool, especially on TikTok. Use them to your advantage! Consider who you’re trying to reach and what topics draw their attention, then include these hashtags in each post. Research the ones that are trending; they'll generate the most visibility. And don’t forget to mix them up from time to time. Algorithms are finicky and will flag accounts using repeat hashtags.

5. Be Social: Remember, your priority is to market your business, but don’t forget to connect with your audience, too. Respond to comments and questions promptly, and show some love to others in your industry. By building community and collaboration, you'll also boost your engagement— something all TikTok users want!

TikTok continues gaining momentum with businesses of all sizes, making it a wise choice to add to your social media toolkit. Develop a unique profile, target your audience, and create a meaningly content strategy to increase your chances of success. For more questions about getting started, email alison@officiallysocial.com.

Three Ways to Keep Your Social Content Fresh

By JAMIE JOHNSON • October 31, 2025
One of the most challenging parts of social media is the continuous need for new and creative content to share. If you’re feeling a little uninspired (and overwhelmed), you’re not alone! Whether your feed feels repetitive, engagement has dipped, or you’re simply running out of ideas, keeping your social media strategy fresh is essential to staying relevant and building real connections. Luckily, we’ve got some simple strategies to incorporate that will prevent your feeds from feeling stale. Here are three ways to keep your content feeling fresh: Repurpose Content Repurposing isn’t just repeating; it’s utilizing content in a new way so it works harder for you. Take your top-performing post from the last few months and turn it into something new. Try: A Reel that highlights the same message visually A carousel that breaks it down into steps or tips A quote graphic that pulls out a key takeaway When done thoughtfully, repurposed content keeps your core message consistent while still offering something new to your audience. Don’t let your most well-received posts end up in social media purgatory. Observe your analytics periodically to determine which content is trending with your followers, and then reuse it to your advantage. Also, remember that not everyone sees a post the first time, so it may reach new potential customers the second. Refresh Your Look When was the last time you updated your font and color scheme? You don’t need a full rebrand to make an impact. Small adjustments like updating your brand colors, incorporating a new font, or using new photo filters can make your content feel fresh without losing consistency. Collaborate with Others Collaborations expose your social channels to new audiences and potential new customers. Think partnerships with other local businesses, joint giveaways, or even simple shoutouts. These connections increase visibility while building community and credibility.  Oh, and did we mention it’s FREE? Final Thoughts If you find yourself running out of inspiration, start by listening to your audience more. Chances are, your next great idea is already waiting for you in comments, DMs, and likes. Keeping your social content fresh isn’t about reinventing the wheel; it’s about staying curious, creative, and connected. The more you experiment, the more you’ll discover what resonates. And as always, we’re here to help with any of your social media needs. You can reach us at jamie@officiallysocial.com.

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By JAMIE JOHNSON • September 29, 2025
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Does Your Small Business Need TikTok?

By Jamie Johnson • July 29, 2025
In recent years, TikTok has evolved from dance trends and viral challenges into a powerful marketing tool. With over 1 billion monthly active users , TikTok has the pote ntial to help businesses of all sizes, especially those that are creative and looking to grow their reach. It also differs from other social platforms with its exceptional ability to reach viewers. Unlike other social media outlets, TikTok doesn’t just show content to followers. The simple way to reach new prospective clients gives businesses a huge advantage and allows for expansive marketing with a single video. So, could your small business benefit from TikTok? Here’s why it may. It can help grow your audience. TikTok’s user base is diverse and growing fast, including an eclectic mix of millennials, parents, professionals, and even baby boomers. The chances are high that your ideal customer is spending time on TikTok, so your business probably should be too. It allows for more creativity. TikTok rewards creativity, not perfectly polished content. Think real moments, business tips, behind-the-scenes peeks, product how-tos, or even humorous outtakes on what it’s like running your business. Here are a few more ideas to get you started: Share a day in the life at your business. Highlight customer stories or transformations. Show your product or service in action. Jump on relevant trends (with your own spin). Like other social media platforms, TikTok requires some strategic planning to make the greatest impact, but don’t stress too much. The more you share, the more you’ll see what interests your audience most. It helps build your brand. Branding on TikTok begins with your bio. Be creative and make each word count. From there, think about the tone and message you want your account to convey. Focus on similar themes for a cohesive look, and don’t be afraid to try different layouts and music. It’s ok to have a little fun while promoting yourself! It offers a solid ROI. TikTok can be a game-changer for visibility. Even accounts with small followings can go viral, thanks to the algorithm. It’s the ideal platform for businesses seeking to drive genuine conversions, increase website clicks, and boost product sales. If your business thrives on word-of-mouth, personality, or storytelling, TikTok can do all that (and more) at a lower cost than traditional advertising. TikTok continues gaining momentum with businesses of all sizes, making it a wise choice to add to your social media toolkit. For small businesses with a unique offering and a willingness to show up authentically, TikTok can be an incredible tool for growth. Looking to add TikTok to your business marketing? Email jamie@officiallysocial.com to get started. .