How Instagram’s “Quick Reply” Feature Works—And Why You Should Be Using It!

It can be hard to keep up with the latest add-on tools and feature launches on social media platforms and truth be told, not all are created equal. But there’s one gaining traction with business owners that’s helping to boost engagement, audience reach, and sales, too!

 

Chances are good you’ve seen or used this feature before—perhaps unknowingly. Instagram’s “Quick Reply” allows users to create pre-selected responses for specific keywords or phrases in direct messages (DMs). This tool streamlines communication by allowing users to respond efficiently to common inquiries or products of interest. The best part is your response or link becomes easily visible in that follower’s direct messaging inbox, making it more accessible.

 

Curious how to tailor the Quick Response feature to meet the needs of your business? Here are some examples we encourage you to try.

 

Customer Inquiries

 

Have you been utilizing the “Link In Bio” CTA without much website traction? It may be time to switch things up. Try having followers comment with keywords like “Product” or “FAQ” which allows you to automatically send them a direct link to your website for purchasing or help with a question.

 

Upcoming Events

 

Avoiding last-minute RSVPs can be a hassle, but mitigate that by making it more convenient to register for an upcoming seminar, book an appointment, or reserve a timeslot for a consult. The easier the process, the greater the likelihood of a follow-through.

 

Feedback and Reviews

 

Replying to messages in a timely manner is essential for building a positive rapport online, but sometimes it gets pushed to the end of a long to-do list. Create quick replies to acknowledge and show appreciation for positive comments and address any concerns promptly.

 

Sales and Promotions

 

Selecting a keyword like “sale” or “savings” lets business owners seamlessly send customers coupon codes or special discounts straight to their inboxes. It’s great to share promotional codes right in your newsfeed, but try utilizing this feature instead to give your engagement a boost at the same time. 

 

Ready to give it a try?

 

Simply go to the Settings tab in your Business account, find and select Quick Replies, and then create a new reply based on your needs. This feature is currently available on Instagram only, although Facebook does offer the ability to preset replies to messages via Meta Business.

 

If you’re looking for more assistance, the team at Officially Social has you covered. Contact us at alison@officiallysocial.com, and we’d be happy to answer any questions you have about incorporating this and other up-and-coming tools in your current social media package. 

Three Ways to Keep Your Social Content Fresh

By JAMIE JOHNSON • October 31, 2025
One of the most challenging parts of social media is the continuous need for new and creative content to share. If you’re feeling a little uninspired (and overwhelmed), you’re not alone! Whether your feed feels repetitive, engagement has dipped, or you’re simply running out of ideas, keeping your social media strategy fresh is essential to staying relevant and building real connections. Luckily, we’ve got some simple strategies to incorporate that will prevent your feeds from feeling stale. Here are three ways to keep your content feeling fresh: Repurpose Content Repurposing isn’t just repeating; it’s utilizing content in a new way so it works harder for you. Take your top-performing post from the last few months and turn it into something new. Try: A Reel that highlights the same message visually A carousel that breaks it down into steps or tips A quote graphic that pulls out a key takeaway When done thoughtfully, repurposed content keeps your core message consistent while still offering something new to your audience. Don’t let your most well-received posts end up in social media purgatory. Observe your analytics periodically to determine which content is trending with your followers, and then reuse it to your advantage. Also, remember that not everyone sees a post the first time, so it may reach new potential customers the second. Refresh Your Look When was the last time you updated your font and color scheme? You don’t need a full rebrand to make an impact. Small adjustments like updating your brand colors, incorporating a new font, or using new photo filters can make your content feel fresh without losing consistency. Collaborate with Others Collaborations expose your social channels to new audiences and potential new customers. Think partnerships with other local businesses, joint giveaways, or even simple shoutouts. These connections increase visibility while building community and credibility.  Oh, and did we mention it’s FREE? Final Thoughts If you find yourself running out of inspiration, start by listening to your audience more. Chances are, your next great idea is already waiting for you in comments, DMs, and likes. Keeping your social content fresh isn’t about reinventing the wheel; it’s about staying curious, creative, and connected. The more you experiment, the more you’ll discover what resonates. And as always, we’re here to help with any of your social media needs. You can reach us at jamie@officiallysocial.com.

How to Measure Your Social Media ROI

By JAMIE JOHNSON • September 29, 2025
Are you prioritizing the right metrics?

Does Your Small Business Need TikTok?

By Jamie Johnson • July 29, 2025
In recent years, TikTok has evolved from dance trends and viral challenges into a powerful marketing tool. With over 1 billion monthly active users , TikTok has the pote ntial to help businesses of all sizes, especially those that are creative and looking to grow their reach. It also differs from other social platforms with its exceptional ability to reach viewers. Unlike other social media outlets, TikTok doesn’t just show content to followers. The simple way to reach new prospective clients gives businesses a huge advantage and allows for expansive marketing with a single video. So, could your small business benefit from TikTok? Here’s why it may. It can help grow your audience. TikTok’s user base is diverse and growing fast, including an eclectic mix of millennials, parents, professionals, and even baby boomers. The chances are high that your ideal customer is spending time on TikTok, so your business probably should be too. It allows for more creativity. TikTok rewards creativity, not perfectly polished content. Think real moments, business tips, behind-the-scenes peeks, product how-tos, or even humorous outtakes on what it’s like running your business. Here are a few more ideas to get you started: Share a day in the life at your business. Highlight customer stories or transformations. Show your product or service in action. Jump on relevant trends (with your own spin). Like other social media platforms, TikTok requires some strategic planning to make the greatest impact, but don’t stress too much. The more you share, the more you’ll see what interests your audience most. It helps build your brand. Branding on TikTok begins with your bio. Be creative and make each word count. From there, think about the tone and message you want your account to convey. Focus on similar themes for a cohesive look, and don’t be afraid to try different layouts and music. It’s ok to have a little fun while promoting yourself! It offers a solid ROI. TikTok can be a game-changer for visibility. Even accounts with small followings can go viral, thanks to the algorithm. It’s the ideal platform for businesses seeking to drive genuine conversions, increase website clicks, and boost product sales. If your business thrives on word-of-mouth, personality, or storytelling, TikTok can do all that (and more) at a lower cost than traditional advertising. TikTok continues gaining momentum with businesses of all sizes, making it a wise choice to add to your social media toolkit. For small businesses with a unique offering and a willingness to show up authentically, TikTok can be an incredible tool for growth. Looking to add TikTok to your business marketing? Email jamie@officiallysocial.com to get started. .